In a world where much of the air stinks, HUGO fragrances wants to help. When you buy specially-marked packages of HUGO Element (on the left) or HUGO Man fragrances, HUGO will pay for the planting of one or more than a dozen species of trees in the Amazon rainforest. The campaign is meant to mitigate pollution in the earth’s atmosphere, rainforest deforestation, and rising CO2 levels. The campaign is in support of the Pur Project, a kind of collective led by social entrepreneur Tristan Lecomte. Pur members plant tree seeds, nurture them in nurseries, and transplant them to one of three plantations in tropical Peru or Bolivia. The labor required puts locals to work in both countries. The packages of HUGO Elements and Man are coded such that you can enter an access number and see exactly where your tree is planted on Google Maps! Cool! I like this campaign a lot. It makes good use of the ‘ buy one, give one ’ (BOGO) paradigm that is so compelling.The cause itself is solution-based. Th...
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