Cause Marketing

CLOSE ON GUS -- He holds the envelope in his hand, trying not to show his excitement. But you can practically hear his heart pounding. Now, almost afraid to look, he slowly edges the check out of its envelope. He closes both eyes. Now he opens one eye and peeks. INSERT -- On the "Expenses" check emerging from the envelope. First we SEE the name: AUGUST GORMAN. And then...the amount: $85,789.80! GUS (o.s.) (quietly) Pennies from heaven. Round-Up Some Change Imagine if, like Richard Pryor’s character Gus Gorman in Superman III, that the charity you work with or for could get just a few pennies from each retail transaction. It wouldn’t necessarily mean an $85 million payday, but a bunch of pennies really adds up. (The excerpt is from scifiscripts.com . Superman III was written by David Newman and Leslie Newman). If the charity you work for or with generates a lot of affinity and has a particularly strong relationship with a retailer or a banking institution, you may be a likel...