Cause Marketing

The end of the year is fast approaching and with it your final opportunity to improve yourself as a cause marketer. Here are seven simple-steps you could do in the next 30 minutes to improve your cause marketing career before year end. Make an Appointment for Early 2012 with Your Opposite Number at the Charity or Sponsor. Finish reading this list then call your partner at the cause or sponsor you work with and plan a casual meeting. The explicit purpose of the meeting, whether you admit to or not, is to help improve your personal relationship with this person, even if the relationship is already good. Here’s why: much rests on how well you work with your colleague. If you two don’t work well together your career could suffer and you’ll be less likely to achieve key goals. Create a Swipe File. Smart copywriters keep a file of proven and tested sales copy, letters, ‘packages,’ and the like. You should swipe this idea. Only, load it up with cause marketing examples. Your swipe file coul...

What do you do, as a cause marketer, to keep learning? How you answer the question of self-education determines things like: how successful your cause-related marketing campaigns are, indeed, how successful you are; your income ; your lifespan ; researchers have even shown a correlation between happiness and education . It’s almost axiomatic that more you know the more you want to know (and as Socrates pointed out, the more you realize how little you do know)! I hope this will be a conversation rather than a monologue or disquisition, so I invite you to comment on what you do to stay on top of your game. Business/General Interest I subscribe to and read a number of business magazines so as to understand current issues, trends, economics and the like, as well as several news magazines. Since I don’t have a business degree I feel like this reading has gone a long way in advancing my understanding of business. I also read newspapers, but mainly online. I especially admire the reporting in...