Oakley is a really cool brand of sunglasses worn by very cool people. Oakley’s celebrity endorsers include Olympians Oscar Pistorius, Lindsay Vonn and Shaun White. Oakley’s headquarters in Foothill Ranch, California is cool in a Blade Runner kinda way. After he sold the company to Italy’s Luxottica Group, Oakley’s founder, Jim Jannard, went on to start RED Digital Camera, which makes really cool digital cameras used by cool movie-makers . Cool comes off Oakley like snow comes off Shaun White’s snowboard at the top of the halfpipe. So when Oakley decided to do a pair of pink sunglasses, what pink ribbon charity did they choose to partner with? Oakley chose the Young Survival Coalition, whose tagline is, “young women facing breast cancer together.” As I’ve mentioned in this space before, the bell curve of breast cancer diagnoses hovers over women in their fifties and sixties. But, of course, many younger women get their breast cancer diagnosis in their twenties and thirties, in...
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