The electrons were barely dry on yesterday’s post about cause marketing and Fortune’s ‘100 Best Companies to Work For’ list when I got an email from a friend in the outdoor business. ‘What about us?’ she asked. Indeed Outside magazine also publishes an annual list of the ’ 50 Best Places to Work .’ Outside’s list is based on surveys of employee benefits, compensation, policies, job satisfaction, environmental initiatives, community-service programs and more. More than either the Fortune list or the list from Boston College Center for Corporate Citizenship, Outside’s list is made up of very small companies. Take away Eddie Bauer and Chesapeake Energy and no other company on the list has even 1,000 employees. Not surprisingly because of the emphasis that Outside puts on community service and environmental initiatives, this list also features a number of firms that do cause marketing. By my count, four of the top ten and 23 overall use cause marketing as a part of their marketing mix....
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