Cause Marketing

Anytime a movie plays a hospital scene for laughs, one of the most reliable sight gags is those damnable hospital gowns they give you to wear. They’re too small, too short, ridiculously-cut, and for years they had that slit up the back that seemed calculated to mock a patient’s dignity. But what if you have breast cancer and require periodic trips to the treatment center for chemo or radiation, breast exams, ultrasounds, MRIs, and the like. You can wear your street clothes in, but they aren’t at all functional for MRIs or radiation. And the functional hospital gowns, called ‘Johnnie robes,’ provided by hospitals and treatment facilities are almost dehumanizing. Enter Jillies.com , which offers a kind of tunic to wear both into and during breast cancer treatments called the 'Playful Garment.' All cotton, permanent press, washable, Jillies come with a drawstring carryall that you can use to carry personal belongings around during treatments. When your purchase Jillies, a portion ...