In celebration of her fiftieth year in business, fashion designer Lilly Pulitzer... in conjunction with eight celebrity moms... is conducting a cause marketing campaign benefiting the Epidermolysis Bullosa Medical Research Foundation . EB is a rare and especially heartbreaking genetic skin disorder. The celebrity moms include Gwyneth Paltrow, Elisabeth Hasselbeck, Garcelle Beauvais-Nilon, Angie Harmon, Debra Messing, Marcia Cross, Bridget Moynahan, Catherine Bell, and Brooke Shields. When you buy outfits from Pulitzer’s ‘ Colorful Cause Jubilee Collection for Summer 2009 ’ proceeds benefit the EBMRF. The mom and me swimsuit collection illustrated to the left is from the Gwyneth Paltrow collection. I have my usual qualms about the ‘ proceeds ’ language. But more than that I think Lilly Pulitzer missed some tricks here, almost all related to a lack of integration. The pronouncement was made in mid-April, yet the Pulitzer blog has only two posts, including the announcement itself. There’s...
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