Cause Marketing

An Average Hour for Seth Godin and Guy Kawasaki, Seven Months for Me On Tuesday, October 17, 2006 I posted my first entry on this blog called Eyeballs vs Tears . According to Google Analytics, in the 202 days since the blog has received about 4380 visits and 7300 pageviews, for an average of 1.67 pageviews per visit. I confess I’m pretty proud of those numbers, although they probably represent at best an average hour’s worth of traffic at Guy Kawasaki’s or Seth Godin’s blogs. Nonetheless, I think it’s instructive to parse the data revealed in Google Analytics and try to turn it from ‘data into information,’ as the immortal Peter Drucker (seen above) used to say. Not surprisingly, the most common Google search terms were phrases like “cause-related marketing,” “cause related promotion,” or variations on a theme. More than 200 visits came courtesy of Newsweek magazine’s article on the Red campaign in which I’m quoted. Philanthopy.com’s roundup of nonprofit blogs called Give and Take ...