Cause Marketing

In the United States the practice of cause marketing is subject to governmental regulations, mainly at the state and local level. If your organization is a nonprofit just beginning a cause marketing relationship, you’d be well served by seeking out expert legal advice before you sign any deals. On that count, today’s post on the legalities of cause marketing comes courtesy of a guest poster, Maria E. Recalde, Shareholder and Chair of the Corporate Department, Sheehan Phinney Bass + Green PA, a law firm founded in 1937 with four offices in New Hampshire and Massachusetts. My thanks to Maria for allowing me to post this article that originally appeared in Sheehan Phinney's newsletter. A cause marketing venture (also known as a "charitable sales promotion" or "commercial co-venture") is generally defined as a sales campaign in which part of the consumer's purchase of a product or service from a business - in cause marketing parlance "a commercia...