There’s many ways to activate cause marketing, but the most common way… and usually the least expensive… is with public relations. And one story that you must master when 'efforting' women’s magazines is a pretty standard transactional cause marketing pitch; buy our thing and a portion of the proceeds benefits this fine cause. Get the details right and it’ll probably get you coverage. But it’s the classic case of good news/bad news. The good news is you’ve got a pretty good chance at getting coverage in women’s magazines like Ladies Home Journal , O, the Oprah Magazine , Allure , Elle , Vogue , Lucky , Shape , Town and Country , and Self . The Alden Keene Cause Marketing Database has cause marketing stories from all of these women’s magazines and more. The bad news, you’ll almost certainly have to share the coverage with other cause marketing efforts which may be thematically similar to yours, as in the story at the left from the August 2011 Redbook . Magazine editors love, lov...
Dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.