Cause Marketing

Some miscellaneous items from the world of cause-related marketing, and corporate philanthropy. Economy Slowing Philanthropic Giving by Small Business A survey of small businesses , published by The Chronicle of Philanthropy and sponsored by Advanta, finds them enthusiastic for charitable giving, but retrenching in the slowing economy. Small business… companies with fewer than 500 employees… is the most vibrant chunk of the U.S. economy employing about half the nation’s workforce. In the survey of small business 66 percent who donate through the company, donate cash, 51 percent volunteer, 41 percent give services and 39 percent make in-kind donations. The economy has affected the mood of small business when it comes to philanthropy. Sixty percent say the economic turmoil has negatively affected their charitable giving. Thirty-eight percent say they’ve given less this year, 47 percent say their philanthropy has held steady and 14 percent say they’ve given more. mGive Donates TV Commerci...