Skip to main content

Cause Marketing Potpourri

Some miscellaneous items from the world of cause-related marketing, and corporate philanthropy.


Economy Slowing Philanthropic Giving by Small Business
A survey of small businesses, published by The Chronicle of Philanthropy and sponsored by Advanta, finds them enthusiastic for charitable giving, but retrenching in the slowing economy.

Small business… companies with fewer than 500 employees… is the most vibrant chunk of the U.S. economy employing about half the nation’s workforce. In the survey of small business 66 percent who donate through the company, donate cash, 51 percent volunteer, 41 percent give services and 39 percent make in-kind donations.

The economy has affected the mood of small business when it comes to philanthropy. Sixty percent say the economic turmoil has negatively affected their charitable giving. Thirty-eight percent say they’ve given less this year, 47 percent say their philanthropy has held steady and 14 percent say they’ve given more.


mGive Donates TV Commercial for Keep a Child Alive
mGive, which provides the mechanism that allows charitable donations to be added to donor’s phone bills in $5 chunks, donated an ad buy on MTV to Keep a Child Alive, the charity for kids with AIDS in Africa.

As I’ve posted in the past, mGive has been successfully used in the past in conjunction with outdoor media and events. But this is the first time mGive has been used with a TV ad. The creative features singer and songwriter Alicia Keys.


Advanta’s Ideablob Open to Charities and Social Entrepreneurs, Gives Away $10,000 a Month
Ideablob, a social media site for entrepreneurs, charities and social entrepreneurs gives away $10,000 a month to ideas that receive the most votes from users.

To get a feel for it, I posted my own Ideablob and my takeaway is that charities and social entrepreneurs that could rally voters, could probably finish in the money.

Check my Ideablob here.


OfficeMax Expanding Its Line of Office Materials Made from Trash
OfficeMax and TerraCycle…which makes pencils, paper, backpacks, binders and other items from materials like elephant poop, coffee grinds, wine corks, cookie wrappers, and computer diskettes… are doubling the line available in OfficeMax stores.

TerraCycle donates a few pennies to charity for items like used soda bottles, wine corks, drink pouches and the like.

I’m giving TerraCycle short shrift here, but do visit their site and check out one of the most interesting business models anywhere.

Comments

Stephen Joos said…
Hi Paul-

Sorry I didn't get to drop by earlier. Our alert system didn't pick this up until now.

Thanks for the great info on small business giving. We are as interested as everyone to see how this economic downturn will affect giving.

Thanks for mentioning mGive! We are very excited to see the results of this campaign, and will keep you updated.
onlybst said…
ALTERNATIVE ENERGY FOR YOUR HOME

If you want to go green, then do it with solar energy or wind energy to help improve the environment and save money on energy cost. The designes are easy to build yourself with great instruction. Visit the site below to get started:

http://onlybst123.earth4.hop.clickbank.net/?tid=TWITTER
PublishaLetter said…
An effective tool for cause related marketing is to write letters to the editors and Op-Eds supporting the cause. PublishaLetter.com allows one to send letters to the various newspapers and also post them on the site.

Popular posts from this blog

Top Eight Cause-Related Marketing Campaigns of 2007

Yeah, You Read it Right. It's a Top 8 List.

More cause-related marketing campaigns are unveiled every day across the world than I review in a year at the cause-related marketing blog. And, frankly, I don’t see very many campaigns from outside North America. So I won’t pretend that my annual list of the top cause-related marketing campaigns is exhaustive.

But, like any other self-respecting blogger, I won’t let my superficial purview stop me from drawing my own tortured conclusions!

So… cue the drumroll (and the dismissive snickers)… without further ado, here is my list of the eight best cause-related marketing campaigns of 2007.

My list of the worst cause-related marketing campaigns of 2007 follows on Thursday.


Chilis and St. Jude Children’s Research Hospital
I was delighted by the scope of Chilis’ campaign for St. Jude Children’s Research Hospital. As you walked in you saw the servers adorned in black co-branded shirts. Other elements included message points on the Chilis beverage coas…

Cause-Related Marketing Meets Microfinance

Kiva.org and Advanta.com Mix it Up

You’d have had to have been in Ulaanbaatar, Mongolia the last year or so to have missed the run up of microfinance. Between 2004 and 2006 more than $4 billion of capital flowed into microfinance institutions. All told experts say the total loan microfinance loan portfolio may be as much as $12.5 billion. And of course the father of microfinance, Muhammad Yunus won the 2006 Nobel Peace Prize. Microfinance is now so respectable, so effective, (so profitable!) that it’s already enjoying its first global backlash.

Actually that first sentence is hyperbole. Because even in Ulaanbaatar… far from almost anywhere on the vast, frigid steppes of Mongolia… microfinance is thriving such that the earliest recipients of micro loans there are now complaining about taxes and government bureaucracy! And May 29-31, 2008 the Conference of Microfinance Institutions will convene in Ulaanbaatar, the eleventh such annual conference.
Now Advanta, a credit card issuer to small…

Cause Marketing Beer with BOGO, Brew One Give One

On Monday’s post I touched on the topic of telling people what your cause marketing campaign accomplished when completed. I’ve recommended this approach to clients as a way to keep open the lines of communication with customers and clients and to get extra value from the campaign.

In other words, you’ll want to hold back some of the promotion’s budget to continue to activate the effort until the very end.

But what if that really cuts across the grain in your organization? What if it’s just not in your corporate DNA to do anything but to frontload your cause marketing activation? Well, then, add the report back to the activation of your next cause marketing effort.

New Belgium Brewing of Ft. Collins, Colorado, said to be the seventh largest brewery in the United States, did just that with this ad in Sunset magazine. I found this ad in the Alden Keene Cause Marketing Database.

New Belgium donates $1 for every barrel it brews and sells. It’s a BOGO cause marketing effort, Buy One Give One. …