Choreographing a Digital Spark One of the cardinal principles of adult education theory is that the most meaningful learning frequently takes place between students, and the teacher’s role is to moderate more often than lecture. It’s true in cause-related marketing. Organizations like Children’s Miracle Network, the Muscular Dystrophy Association and St Jude Children’s Research Hospitals all hold periodic conventions for the people in the field that raise money. The conventions serve to unite disparate groups, provide a forum for unveiling new campaign elements, build camaraderie, spark ideas, etc. Any of that can happen in meeting rooms, but often as not it takes place in the hallways, over meals or drinks. David Hessekiel’s Cause Marketing Forum serves a similar purpose. Likewise, IEG’s annual Sponsorship Conference and the Business in the Community Annual Conference in the UK. But what if your need is more immediate? What if you’re from a distant part of the globe? What if you d...
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