Earlier this month the Internet was in high dudgeon… in the way that only the Internet can be… because someone accused Etsy of pink washing. In its Daily Finds newsletter Etsy had bundled together several items with a pink hue in honor of Breast Cancer Awareness Month from its vast web of items. And, the story goes , some of the items had only the loosest sort of connection to breast cancer or breast cancer charities. I swear, sometimes the Internet is such a hothouse environment. It can be like the worst parts of high school. But this momentary blip in the Twitter feed did prompt this idea. Why doesn’t Etsy just bake cause marketing capability right into its API? That is, why doesn’t Etsy offer its shopkeepers the ability to trigger a transactional cause marketing promotion on demand according to terms they set? For example, if you sell flag-themed purses and you want to make $3 donation to the Wounded Warrior Project when people buy your stars and stripes purse in July, Etsy oughta...
Dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.