Cause Marketing

What do affluent travelers want from airlines, hotels, resorts, tour operators and cruise lines when it comes to corporate social responsibility? Conde Nast Traveler , whose magazine has about 810,000 affluent subscribers asked its readers some of those very questions and more and published the results in September 2011. Here are responses to select Conde Nast Traveler questions: Ninety-three percent said travel companies should be responsible for 'protecting the environment.' What might protecting the environment look like according to Traveler readers:? 63 percent said building energy-efficient buildings. 76 percent said using solar power 69 percent said reuse towel (there’s the low-handing fruit for any hotel or resort) 63 percent said install low-flow toilets and showers 54 percent said use less air conditioning 51 percent said reuse wastewater 12 percent said provide carbon offsets through fees The long-hanging fruit there is plainly reusing towels. Likewise, ...