Cause Marketing

Faithful readers: The following is from my periodic column in the business weekly, the Salt Lake Enterprise . In it I profile how a fast-growing company and a innovative charity connected five years ago in a way that has greatly benefited both parties. Warm regards, Paul Since its founding a little more than five years ago, Ragnar Events LLC , which produces the super-sized Ragnar Relay Series, has sprinted to become the nation’s premier overnight relay race. And almost from the day Ragnar strung out its first yellow finish line, the company has had a charity partner, Salt Lake City, Utah-based Operation Kids . Headquartered in Kaysville, Utah, Ragnar owns and operates 10 relay races around the country in Arizona, Boston, Florida, Las Vegas, Los Angeles, Minnesota, New York, Utah, Washington, D.C., and Washington State. (The picture above comes from Ragnar's Relay Del Sol race, which takes place in Arizona.) The races typically cover 200 miles. Teams of 12, sometimes dressed in ...