Cause Marketing

A new survey from the U.K. finds donors still chary about donating via some technology-enabled means. The survey finds that 51 percent of Britons have put some money in collection canisters, while 31 percent have made donations through donation boxes at the charitable institutions themselves. But only two percent had participated in change round-up schemes whereby people add some change to round it up to the next highest pound, with the additional amount going to charity. In the U.K. they call these “round-pound” donations. Fourteen percent said they’d donated via text message, a mechanism that has been around several years longer in the U.K. than in the United States.  Meanwhile, less than 1 percent had donated via ATMs. Only 2 percent said they’d consider doing so in the future. The research was conducted for the National Funding Scheme by Ipsos Mori. Says the website, "the National Funding Scheme (NFS) allows UK and visiting tourists to easily make a donation through digital c...

Woman 18-34, Enjoys Scrapbooking, Seeks Marketers Who Can Make Her Care Scrapbooking is now the biggest chunk of the craft and hobby industry in North America, according to the Craft and Hobby Association , with estimated annual sales of $2.44 billion in 2006, a growth rate of 2.4 percent over 2005. The total craft and hobby market size is estimated to be $30 billion. I only just found these figures , but they don’t surprise me. I live with a scrapbooker/ cardmaker. One of my wife’s sisters works for a company that has a substantial (more than 200 SKUs) scrapbook line. My wife and her sister have been to at least a half-dozen scrapbook shows together from Texas on west. The research I saw from the Craft and Hobby Association, doesn’t break out the female-male gender ratio in scrapbooking, but I think it’s fair to say that more women than men scrapbook. The research does show that the age group most likely to scrapbook is 18-34, an attractive demo to nonprofits and to companies alike. ...