Cause Marketing

“Now I don’t know what you do for your five-percent, but this man my husband has a whole plan, an image... we majored in marketing, Jerry, and when you put him in a Waterbed Warehouse commercial, excuse me, you are making him common. He is pure gold and you’re giving him “Waterbed Warehouse” when he deserves the big four -- shoe, car, clothing-line, soft-drink. The four jewels of the celebrity endorsement dollar.” The wonderfully watchable actress Regina King spoke those lines as Marcee Tidwell in the 1996 Tom Cruise, Renee Zellweger, Cuba Gooding Jr. movie Jerry Maguire . The script was written by Cameron Crowe , but the sentiment probably came straight from legendary Southern California sports agent Leigh Steinberg . It’s said that Crowe, who also directed the movie, shadowed Steinberg for months while writing the script. Nowadays, there are two new jewels in the celebrity endorsement crown; an eponymous foundation and a luxury watch deal. Check here for a list of the charities ce...