I posted on B2B cause marketing last Friday and really didn’t expect to come back to the topic for a while to come. Then I came across an effort from Mischler Financial Group which, in conjunction with Veteran’s Day, announced that 10 percent of its November profits will be donated to the Wounded Warriors Project (WWP). Veteran’s Day in the United States was Sunday, Nov. 11. Mischler bills itself as the securities industry’s oldest and largest Service Disabled Veterans Business Enterprise. The firm’s founder and CEO, Walter Mischler, was disabled in the Vietnam War. Mischler is a West Point grad and the son of a career U.S. Army officer. He’s a patriot, in other words. Founded in 1994, Mischler’s business is back-office financial services for private and public institutions. They end up being the junior underwriter in a number of bond issuances. Mischler is not a consumer financial services firm like, say, Fidelity or Charles Schwab. I don’t know how big Mischler’s book of business ...
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