Cause Marketing

On July 4, 2012 my family and I attended a small town rodeo and the clown who performed had a great joke with a lesson in it for all cause marketers. Rodeos in the United States don’t enjoy much TV airtime and so they survive on live events, oftentimes in markets so small that Nielsen and Arbitron wouldn’t recognize them. Oh, the national championship events in Omaha and Oklahoma City can be seen on high-number cable stations, and occasionally the ‘rodeo game’ as the announcer kept referring to it will sometimes go to a few of the New York City exurbs as a novelty for the city-folks. Still the only way for most people in the densely-populated Eastern Seaboard states to see a rodeo is to travel a good distance. That’s a pity, too. A well-produced rodeo is a slice of the rural American West in its most piquant form.  If the NFL is steak and potatoes, and NASCAR is BBQ and fried pickles, ProRodeo is a hearty chili with cornbread. PRC rodeos , even at the level I watched last night, ...