Cause Marketing

It was my initial intent to shower praise on the cool The Bread Art Project, sponsored by The Grain Foods Foundation , a trade group, and benefiting the domestic anti-hunger charity Feeding America , (aka America's Second Harvest) But I can’t. The Grain Foods Foundation will donate $50,000 and as much as another $50,000 based on the number of Bread Art submissions. When I visited the counter said 10,433 donations had been made. It’s a fun promotion. When you go to breadartproject.com you can create a piece of bread that toasts a picture or an image of your design. As things load, there’s a stream of nutrition and hunger facts. When you save the Bread Art image, and enter your name and email address, a dollar goes to Feeding America. A pity there’s was no way to forward your image to friends or post it to your Facebook page. At least I don’t think it had the capability. I created my Bread Art image easily enough. But so far as I know the image was never saved and the donation was n...