Cause Marketing

In time for Super Bowl 45 and its $100,000-a-second ads, Haberman , a media and marketing agency in Minneapolis has unveiled Add or Delete, a website and (potentially) a movement meant to persuade the global ad/marketing/PR agencies to donate 5% of the $500 billion annual global advertising budget to benefit global good. 5% of $500 billion would be $25 billion a year... the Super Bowl of Cause Marketing. That's a lot of scratch. But the numbers get big mighty fast when talking about the Super Bowl. According to Haberman, a 30-second Super Bowl ad costs $1 million for production alone and another $3 million to air, meaning that Fox will gross something like $270 million for the 2011 game alone. In the last 20 years more than $2.7 billon has been spent on Super Bowl advertising. Here’s what Haberman is suggesting. Go to the Add or Delete site on Facebook , a kind of ‘Hot or Not’ site for advertisements. If an ad inspires and delights, add it. If not, delete it. The sub rosa intent ...