In its very earliest days, Apple Computer donated a lot of computer equipment and software to American schools. I can’t remember Steve Jobs or anyone else from Apple talking about why they did it. But I’ve long suspected that Apple wanted to be not only the computer of choice for schools, but schoolchildren. Because schoolchildren grow up to have mortgages and disposable income, and they want to buy electronics and computers from a familiar name. In the case of one of my nephews, now an engineer, that’s exactly how it played out. He’s the family geek and an Apple aficionado and loyalist. As a result of his advocacy, so too is the rest of his family. And so I wonder about this in-kind cause marketing effort from Bail Hotline Bail Bonds. Tomorrow, on Friday, Sept. 14, 2012, employees from the company will stand outside elementary schools in San Bernardino and three other California cities and give away 1,000 backpacks to students as they get out of school. This will be the ...
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