Skip to main content

Cause Marketing Bail Bond Services?

  In its very earliest days, Apple Computer donated a lot of computer equipment and software to American schools. I can’t remember Steve Jobs or anyone else from Apple talking about why they did it. But I’ve long suspected that Apple wanted to be not only the computer of choice for schools, but schoolchildren. Because schoolchildren grow up to have mortgages and disposable income, and they want to buy electronics and computers from a familiar name.

In the case of one of my nephews, now an engineer, that’s exactly how it played out. He’s the family geek and an Apple aficionado and loyalist. As a result of his advocacy, so too is the rest of his family.

And so I wonder about this in-kind cause marketing effort from Bail Hotline Bail Bonds.

Tomorrow, on Friday, Sept. 14, 2012, employees from the company will stand outside elementary schools in San Bernardino and three other California cities and give away 1,000 backpacks to students as they get out of school.

This will be the third year that Bail Hotline Bail Bonds has done the backpack giveaway. The video above is from the 2011 giveaway, which included a hot dog roast. Bail Hotline Bail Bonds has more than 20 offices across the Golden State.

So is Bail Hotline Bail Bonds pulling an Apple here? Are they giving away free backpacks to future customers and their families?

If that's the thinking then this is in exceptionally poor taste.

The only thing that keeps me from blowing raspberries here is that the backpacks do not seem to have Bail Hotline Bail Bonds logo and 800-phone number on them. It could certainly be the case that Bail Hotline Bail Bonds' motivations and intentions are pure.

I hope that's the case.

Comments

Frank Brandon said…
Great Post. Thanks for sharing.
Allegan county bail bonds

Popular posts from this blog

Three Ways to Be Charitable

I’ve spent a big chunk of my career working with or for charities. Many of my dearest and ablest friends are in the charity ‘space.’ And the creativity and problem-solving coming out of the nonprofit sector has never been greater.  Although I’ve had numerous nonprofit clients over the last decade or so, I haven’t worked in a charity for about 12 years now, which gives me a certain distance. Distance lends perspective and consequently, I get a lot of people asking me which charities I recommend for donations of money or time. My usual answer is, “it depends.” “On what?” they respond. “On what you want from your charitable activities,” I reply. It sounds like a weaselly consultant kind of an answer, but bear with me for a moment. The English word charity comes from the Latin word caritas and means “from the heart,” implying a voluntary act. Caritas is the same root word for cherish. The Jews come at charity from a different direction. The Hebrew word that is usually rendered as charity is t…

Top Eight Cause-Related Marketing Campaigns of 2007

Yeah, You Read it Right. It's a Top 8 List.

More cause-related marketing campaigns are unveiled every day across the world than I review in a year at the cause-related marketing blog. And, frankly, I don’t see very many campaigns from outside North America. So I won’t pretend that my annual list of the top cause-related marketing campaigns is exhaustive.

But, like any other self-respecting blogger, I won’t let my superficial purview stop me from drawing my own tortured conclusions!

So… cue the drumroll (and the dismissive snickers)… without further ado, here is my list of the eight best cause-related marketing campaigns of 2007.

My list of the worst cause-related marketing campaigns of 2007 follows on Thursday.


Chilis and St. Jude Children’s Research Hospital
I was delighted by the scope of Chilis’ campaign for St. Jude Children’s Research Hospital. As you walked in you saw the servers adorned in black co-branded shirts. Other elements included message points on the Chilis beverage coas…

KFC Concept Restaurant Gives a Nod to Cause Marketing for Local Causes

KFC, a unit of Yum Brands, is testing a new quick-serve restaurant version of the fried chicken outlet and among the changes is that its cause marketing efforts will be much more local, according to Anne Fuller, senior director of development for KFC eleven.

The KFC eleven test store is in Louisville, Kentucky, KFC’s headquarters. When it opens August 5, 2013, it will feature rice bowls, flatbreads, salads, KFC original recipe chicken among other items, plus sides. A second test location is set to open in Louisville before year’s end. The 11 in KFC eleven is a salute to the 11 herbs and spices in their original recipe chicken.

The trade-dress for the test store includes lamp lighting, digital signage with community news, and artwork from local artists.

Why step into the quick serve space? Fuller answered a reporter from QSRweb.com this way: “People love KFC but it's not a frequent choice for many guests for some reason. We wanted to create a broad and balanced menu that could mayb…