I’ve spent a big chunk of my career working with or for charities.
Many of my dearest and ablest friends are in the charity ‘space.’ And the
creativity and problem-solving coming out of the nonprofit sector has never
been greater. Although I’ve had numerous nonprofit clients over the last decade
or so, I haven’t worked in a charity for about 12 years now, which gives me a
certain distance. Distance lends perspective and consequently, I get a lot of
people asking me which charities I recommend for donations of money or time. My usual answer is, “it depends.” “On what?” they respond. “On what you want from your charitable activities,” I reply. It sounds like a weaselly consultant kind of an answer, but bear
with me for a moment. The English word charity comes from the Latin word caritas and means “from the heart,”
implying a voluntary act. Caritas is the same root word for cherish. The Jews come at charity from a different direction. The Hebrew
word that is usually rendered as charity is t…
There are stock indexes galore; the Dow, S&P 500, the NASDAQ Composite, the Wilshire 5000, the FTSE, and hundreds more. But how would an index of the stocks of companies that do a meaningful amount of cause marketing perform compared to those well-known indexes? Pretty well, as it turns out.
I first floated the idea of a stock index that would track companies that do cause marketing back in 2009. I tried to figure out Yahoo Pipes so that I could put the feed right into this blog. But alas sometimes the geek gene does fall pretty far from the tree.
So I talked to programmers to see if I could find someone who could do the same, but it was always more than I was willing to pay.
Finally, last week I hired a MBA student to do it all in a spreadsheet, and what do you know but that over the last 15 years a basket of 25 cause marketing stocks dramatically outperforms the Dow, the S&P 500, the NASDAQ Composite, and the Wilshire 5000.
The index, which I call the Alden Keene Cause Market…
I first floated the idea of a stock index that would track companies that do cause marketing back in 2009. I tried to figure out Yahoo Pipes so that I could put the feed right into this blog. But alas sometimes the geek gene does fall pretty far from the tree.
So I talked to programmers to see if I could find someone who could do the same, but it was always more than I was willing to pay.
Finally, last week I hired a MBA student to do it all in a spreadsheet, and what do you know but that over the last 15 years a basket of 25 cause marketing stocks dramatically outperforms the Dow, the S&P 500, the NASDAQ Composite, and the Wilshire 5000.
The index, which I call the Alden Keene Cause Market…