This post is endorsed by 'President Barack Obama,' 'Oprah Winfrey,' 'Hillary Clinton,' 'Coldplay' and other high-ranking search terms in Google. The hope-filled inauguration of President Barack Obama yesterday morning means that 2009 is still dewy enough that we can talk about New Year’s resolutions. Professionally I set a series of goals each year including sales and profitability goals. I’ve also set a grand total of one professional New Year’s resolution. I resolve to spend more time evangelizing the advantages and benefits of cause marketing. In the past I have contented myself to talk about the many positives of cause marketing with clients and on this blog. The blog is easy to find if you know the word ‘cause marketing.’ But not that many people know the expression or the ideas behind it. Google’s keyword search tool says that in December 2008 the search volume for the term cause marketing was 14,800 with another 4,400 for the search ter...
Dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.