Over the last few years I’ve profiled about a dozen or so variations on a theme of ‘Buy One Give One’ (BOGO). But at the Outdoor Retailer Show that wrapped up Saturday, August 6, 2011 I found a new favorite.
Footwear company Oboz , which is a contraction of the words Outside-Bozeman specializes in shoes and boots true to its Montana roots. Their BOGO cause marketing is a straightforward and appealing; buy a pair of Oboz and the company will plant a tree. What’s unusual is the benefiting cause, called Trees for the Future.
Headquartered in Silver Spring, Maryland, Trees for the Future thinks of trees much the same way that Heifer International thinks about domesticated animals; that is, as a provider of wealth for people in the developing world. Trees for the Future plants trees that can become a source of wealth to local families.
Think about it, in addition to the environmental benefits of trees they also provide fruits and nuts, fuel, sap, windbreaks, shade, fertilizer, f...
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