Run Like a Mother is women’s-only 5K race that takes place on Mother’s Day in 12 cities across the United States. It sounds like a cause, but it’s not. Instead, each of the dozen races benefit their own causes. However, a couple of small cause marketing twists would give the race a huge advantage over its countless competitors. Run Like a Mother (RLM) was founded by mother-of-three and fitness trainer Megan Searfoss. Megan started the race in Ridgefield, Connecticut in 2008 and, with the sponsorship of Redbook Magazine (see at the Redbook ad left), has expanded to 12 cities in 2012. The race has a kids’ component and a party after the race. “The mission of Run Like a Mother,” the website says, “is to fuel a woman’s journey toward health and wellness. Empower with education and training programs. Inspire with communities, events and races. Enable through programs and partnerships.” It strikes me as a fun race and a cool idea. But I’d suggest that they make a couple of changes that woul...
Dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.