Cause Marketing

Here’s a golfing promotion you could run in advance of and in conjunction with your charity tourney this summer. It features tons of celebrities from the worlds of sport, politics, entertainment and golf, a sweepstakes component, and dinner and breakfast with funneyman Will Ferrell. Here’s how it works: Celebrities are pitted against each other in something like a NCAA Tournament bracket. Then people vote on who they’d like to see advance based on the parings on Facebook or at the website . There’s no seedings to speak of so it’s basically a straight popularity contest. The person who picks the most brackets correctly wins tickets to play at Ferrell's Will Powered Invitational at Pebble Beach October 28-30, 2011. One hundred people will win a runner’s-up prize of a $50 gift card from Golfsmith , so all the eggs are in one basket. Golfsmith along with Golf Magazine are the major sponsors. The beneficiary is Cancer for College , a scholarship charity for cancer survivors whose relat...

The awkwardly-named Cancer for College is selling three varieties of sunscreen that strongly feature actor-comedian Will Ferrell. One hundred percent of the proceeds from the sale of the sunscreen benefit Cancer for College, which is a scholarship charity for cancer survivors and amputees. The three varieties are ‘Sexy Hot Tan,’ ‘Forbidden Fruit,’ and ‘Sunstroke.’ Pricing is $11.99 per 6 ounce bottle. All feature cheeky shots of Ferrell’s head on someone else’s body. Some of the shots are … ahem … more cheeky than others. The Sunstroke variety, seen on the left, has a double-meaning that also makes reference to Cancer for College’s several annual fundraising golf tourneys. Cancer for College was founded in 1993 by Craig Pollard , a double-amputee and two-time cancer survivor himself. Pollard learned that many of his peers… kids who had also fought and won their battles with cancer… wouldn’t be able to attend college because of the financial toll cancer takes on families. He determined ...