Cause Marketing

Do what I did after learning about Cause Rocket . Take the palm of your right hand and put it 2 inches (about 5 centimeters) above and to the northeast of your right eyebrow. Then with a gentle push, pop yourself right there on the head. At the same time utter the word. “d’oh!” That’s what I did and said when I saw Cause Rocket, a Silicon Valley startup that has a deal-of-the-day business model like Groupon or Living Social or Google Offers, only without the margin-killing discounting or the brand-destroying offers of its better-established competitors. But, importantly, with the addition of cause marketing. We all know the stories and business models of these deal-of-the-day websites. Groupon was founded as The Point, a kind of social initiatives website which pivoted to become the Alpha deal-of-the-day website. Groupon has a huge sales force which fans out across the country (and now the globe), approaching mainly smaller merchants and service providers in local markets to ...