Help, a company that sells single-symptom remedies to things like headaches and cuts, has teamed up with DKMS Bone Marrow Donor Center to deliver a wonderfully-integrated cause marketing campaign at the bleeding-edge of innovation. When you buy a package of Help’s brand of adhesive bandages called ‘ Help I’ve Cut Myself & I Want to Save a Life ’ you get their regular 16 bandages in two sizes. But you also get a kit to collect some of the blood that you’ve just spilt and register with the nonprofit’s bone marrow donor registry. Besides the bandages there are instructions, permissions, and the like. Help’s remedies are available at most Target and Walgreens stores, and elsewhere. Registering for such databases is a simple matter of giving a blood sample. But unless your consciousness has been raised to the need for bone marrow donors… probably due to personal experience… chances you haven’t made the effort to do so. Heaven knows I haven’t But ‘Help I’ve Cut Myself & I Want to Sa...
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