Cause Marketing

To find notable pink ribbon cause marketing to profile this month, I’ll bet I’ve looked at 150 different efforts for various nail polishes, shampoos, makeup, and perfumes, plus every kind of gew-gaw that can be be-sparkled, bejeweled and be-spangled in every pink tone. And, fear not, more is coming until I shut down this special month-long pink ribbon edition of the blog on October 31. But as a palate-cleanser, if you will, check out this effort from Emotion Kayaks. Emotion makes well-priced HPDE paddle boats and kayaks, both the sit-inside kind and the sit on top variety. Emotion is a brand from Lifetime Products , whose lightweight… and, again, well-priced… HPDE and steel fold-up tables have been in my home for at least 15 years. When you buy the pink Emotion Glide Angler, a sit-inside kayak with two fly rod holders, for $550, Lifetime will donate $25 to Casting for Recovery , a pink ribbon charity founded in 1996 that I’m only just learning about. Casting for Recovery, headquarter...