Go Bulldogs! After my interview with Jessica Bennett of Newsweek several weeks back, I was astonished when another journalist approached me for an interview, this time a student from the Henry W. Grady School of Journalism at the University of Georgia in lovely Athens. Having trained as a journalist myself, I could hardly turn down the request from Cathryn McIntosh. This time I've redacted the interview a little. Ms. McIntosh asked several personal questions which I can't believe too many of my readers are interested in. What follows are the first half of Ms. McIntosh's questions in italics and my answers. I'll post the remaining half on Thursday. How do you think cause marketing is affecting social/political activism in America today? I’m not sure I’m qualified to answer this question. There are certainly people who think of cause marketing as shilling for immoral and faceless corporations. Others see cause marketing as a bald attempt to increase consumerism and there...
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