Cause Marketing

The grand-daddy of all buy one, give one (BOGO) cause marketing is TOMS Shoes , which I've profiled in the past. TOMS gives away a pair of its alpargatas-style shoes when your buy a pair. TOMS has never advertised heavily, but so great was the buzz that TOMS generated that its founder, Blake Mycoskie, was featured in TV ad on the left for AT&T. I've also profiled BOGO efforts from HUGO Fragrances , Pampers , LJ Urban which built a house in Burkina Faso when you bought one of their homes in Sacramento, a solar charger called Solio that provided a match for a soldier serving abroad when you bought another. On April 1, 2009, I even ran a post saying that India's Tata Motors was doing a BOGO for their $2,500 Nano car. It was an April Fool's Day joke that no one ever called me on. I now confess now that I made up the whole thing. These next BOGOs, however, are no joke. Buy a men’s tie, either a necktie or bowtie, from Figs and they’ll send a school uniform to a school...