When actress-singer Vanessa Williams mounted the stage at the People’s Choice Awards January 5, 2011 it was on behalf of Special Olympics, the official charitable partner of the 2011 awards show. The main benefit of the partnership for Special Olympics is that the People's Choice Awards gave up some of their precious airtime to ask for donations for the cause. According to press reports , at 10:51 PM (eastern) Ms. Williams asked viewers to use their cell phones to donate $10 to Special Olympics. See the video footage above. Donations were processed by mobilecause.com. The ad at the left promoting the appearance came from Proctor & Gamble's annual FSI on behalf of Special Olympics, which dropped on December 26, 2010. I didn’t see Ms. Williams' appearance. Aside from the presidential debates and occasional viewings of the show ' Nature ' on PBS, we don’t watch television at Chez Jones. But this represents another high-profile use of using television to adverti...
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