When I saw this circular in yesterday’s mailbox from Lowe’s I was puzzled. It looks like cause marketing effort themed to Earth Day, but there was no further explanation anywhere in the circular. My first reaction was, “please, Lowe's, don’t do this on your own. You won’t get it right." A million tree giveaway in time for Earth Day oughta be done in partnership with the Arbor Day Foundation or with the charity American Forests . So I Googled ‘Lowe’s Million Tree Giveaway’ and low and behold Lowe’s IS partnered with American Forests. The press release went out Monday and it’s an admirable campaign. The million trees are indeed free from Lowe’s and optimized for your growing zone. You can point your smartphone at a 2D barcode on each tree bag to get tree facts, how to plant the sapling, how to care for it, and the like. The press release also says you can also register the sapling at lowes.com/earthday . Why would you want to register your tree? The press release says that reg...
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