Blogger’s Note: On the right side of the site you’ll see an Amazon ad for books about marketing, cause-related marketing, an informal learning and education that I’ve read and can recommend. One of those books is Jocelyn Daw’s book Cause Marketing for Nonprofits, from John Wiley & Sons. I reviewed the book for the We Review section of CharityChannel.com , where you can also read this review. And special thanks to Steve Nill, CharityChannel’s founder, for his patience. I’ve been reading cause-related marketing books for almost 10 years now and can trace the arc of their development. They started out being highfalutin, even ethereal. Brand Spirit by Saatchi & Saatchi veterans Hamish Pringle and Marjorie Thomson which came out in 1999 and 2001’s The Cathedral Within by Bill Shore imbued cause-related marketing with an almost mystical power to save companies, causes and individuals. Shore, who founded the hunger charity Share Our Strength , compared the meaning businesspeople cou...
Dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.