On Monday, Feb 2 Lisa Scherzer, a reporter from SmartMoney.com contacted me with the following email: Hi Paul, I’m a writer at SmartMoney.com. I’m working on an article about alternative Valentine’s Day gifts that are for a good cause. I’ve come across a bunch of nonprofits and other companies that have Valentine’s promotions that include, for example, giving proceeds from the purchase of an organic flower bouquet to charity. Would you be able to speak with me about this kind of cause marketing – in particular for Valentine’s Day? And how should consumers approach these kinds of items when shopping for gifts for their beloveds? I came across your Alden Keene blog and I thought you might be able to help. Best regards, Lisa I responded thusly: Hi Lisa: Great to hear from. Thanks for contacting me. Please let me know if this does not suit your needs, or if you’d like something else or something more. “Retailers big and small, online and offline rely on shopping seasons...
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