Kohl’s the Milwaukee-based department store with about 1130 stores in 49 states has raised $180 million for kids’ education and health through its cause marketing efforts, and with this ad in their weekly flyer they’re bragging a little. That’s not an unrivaled amount of money for a company to generate via product sales cause marketing: VIVA GLAM is now north of $225 million in funding for HIV/AIDS; Newman’s Own is over $300 million; Geoffrey Beene is right around $150 million. (Comment below with anyone I've missed). But all those cause marketers had a jump on Kohl’s. VIVA GLAM and Geoffrey Beene both started their cause marketing efforts in 1994. Newman’s Own was founded in 1982. By contrast, Kohl’s Care’s for Kids was launched in the year 2000. Maybe a small brag isn’t out of line! After all, like the great pitcher Dizzy Dean…the last Major Leaguer to win 30 games in a season…famously said, “It ain’t bragging if you can back it up.” Kohl’s can plainly back it up. Where does ...
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