As a marketer and a consumer I love Target. The house brands are terrific. The Target I shop most frequently seems to have more checkers that any Walmart I’ve ever been in. I love all the 'cheap chic' they sell. And their branding is dynamite. That big red bulls eye, the funky, super-visual TV ads, the 5% of income to charity. The partnerships with St. Jude and other nonprofits. It’s all great. Of course in the great recession Walmart’s still kicking Target’s can , even though Target swears Walmart’s prices aren’t any better. Sometimes it seems to me that a contributing factor to Walmart’s continuing domination of Target is that all the damn branding Target does sometimes gets in the frickin’ way. Case in point is this ad from the August 30, 2010 People magazine. The promotion involves Baby Buggy , Jessica Seinfeld’s 501 (c)(3) nonprofit that donates infant and baby supplies to homeless shelters, parent programs, court child centers, and the like. Throughout the year-long pro...
Dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.