Recessionary Advertising Opportunity for Nonprofits You don’t have to look at the official figures from Magazine Publisher’s Association (MPA) to see that magazines are in a recession right now in the United States. And that may mean opportunity for your nonprofit. I just got a renewal offer from Fast Company for a $5 subscription, for instance. As in dollars, not Euros. Another unnamed business magazine kept sending me issues months after my subscription had lapsed. And while it’s hardly scientific, I’m certain I’ve recently seen more ‘space available’ ads going to nonprofits than in the past. The official numbers bear out the gloom for the industry. While individual titles vary, overall the magazine business is in a funk. Among the hundreds of titles tracked by the MPA’s Publisher Information Bureau, overall revenue was down 1.2 percent in the first quarter of 2008 versus the first quarter of 2007. Overall circulation was down 6.4 from first quarter 2008 versus first quarter 2007. ...
Dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.