Remember your marketing class in college when the professor would show examples of consumer packaged goods that would tout ‘all new packaging!’ as though it were a genuine benefit? Well, over the last week or so the cause marketing blog has gone through a number of changes, courtesy of Charissa Wilson at Triple Latte Design . And while the colors are all-new, I think the improvements to the blog are more than skin-deep. First off, the blog is in a three-column design, which I think is easier on the eyes. Alden Keene’s definition of cause marketing is right up in the masthead, where you also see a bridge; a graphical representation of cause marketing. In the second column my contact information is front and center and we’ve added a RSS feed that finds and displays news and information with keywords like ‘cause marketing, ‘corporate social responsibility’ and ‘cause related marketing.’ At the top of the third column, on the far right side, is a feed of images of cause marketing c...
Dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.