Cause Marketing

If you’re like me, you’re worried sick about what Hollywood actors and entertainment insiders think about the First Amendment , arts education in public schools, media literacy, and arts advocacy. So, how better to bridge the gap between Hollywood and the rest of us than by funding things like celebrity-studded public service announcements and public forums where the hoi polloi and the arts community can discuss important issues of the day? But my personal favorite is highlighted in the ad which brought “celebrities and stylish brands together through exclusive parties, luxe spa services, media suites, and more” in the service of celebrating “all things Hollywood” during the Academy Awards in March 2010. This is vital nonprofit work my friends. Forgive the sarcasm. But what else to make of this ridiculous self-indulgent ad? And by ridiculous I mean ‘worthy of ridicule.’ The ad, which ran in Elle magazine in July 2010, features ‘A-list actors… and media tastemakers’ like Stephen Collin...