Cause Marketing

In This Post I ‘Bury the Lead’ So Read the Headline Again. I don’t know about you, but I’ve reached the point where I don’t need any more stuff. In fact, this Christmas I’d rather someone give me experiences or the chance to learn (or a massage!) than something I gotta find a place for. [Diversionary but pertinent point: Can someone explain to me how in an age when the average square footage of homes has never been bigger, why there are so many self storage places in the United States? It’s perverse! Like the wag once said: “Sometimes you own your stuff and sometimes your stuff owns you.”] Oh, there’s a few higher ticket items on my Christmas wish list: I’d like one of those new HD flip cameras . And I wouldn’t mind if Santa slid a new stereo digital voice recorder under the tree, either. But I won’t get either of those things. And that’s OK. I minored in economics in college and so I remember that in economic theory wants are considered to be unlimited, just as resources are limited....