In cities prone to gun violence, gun buyback programs can effectively take guns off the street. The challenge is in funding the cost of the buybacks. Now cause marketing is lending a helping hand to the gun buyback program in Newark, New Jersey, a city of 275,000 about 10 miles west of Manhattan. Here’s how it works: Jewelry for a Cause , headquartered in Greenwich, Connecticut buys shredded handguns from the city of Newark. It then melts the steel, aluminum and other metal alloys that makeup handguns and transforms them into a jewelry collection called Caliber. Pieces from the collection… expected to include rings, necklaces and bracelets… go on sale this summer at JewelryforaCause.net and are priced from $150 to $5,000. Jewelry for a Cause is the brainstorm of corporate-lawyer-turned-jeweler Jessica Mindich, who has donated 20 percent of proceeds from several of her lines to causes including the Alzheimer’s Association, American Red Cross, and DoSomething.org. Newark has long had a
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