Using Cause Marketing to Reward Volunteers

Quick post today without any editorializing. I hope you’ll express your opinion in the comments below.

Cause.it is a mobile app that let’s businesses reward charitable behavior from charity volunteers with discounts and coupons.

Here’s how it works: volunteers grab the app and sign up in either ‘say cause’ or ‘do cause’ categories. 'Say' volunteers might Tweet or post in support of a cause. 'Do' volunteers offer something more hands-on and real-world.

Volunteers earn points for their activities which can be redeemed at local businesses. Local businesses reward people from their existing stock of discounts and promotions. For a fee they get a report that tells them what offers, causes, and people actually move the sales needle.

“At long last,” the explanatory video above says, “cause-related marketing has metrics.”

Cause.it appears to be limited right now to Indianapolis.

What do you think? Thumbs up or thumbs down?

Comments

Batting Your Eyelashes at Prescription Drug Cause Marketing

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