Hell has officially frozen over. Boston law firm Sherin & Lodgen announced on Friday, Nov. 15 that during 2009 it will discount 15 percent from its standard rates to clients housed in buildings which are existing or registered LEED certified. As I’ve pointed out before, cause marketing is about motivating certain behaviors. Usually it involves money going to a cause. However, there are plenty of examples of non-transactional cause marketing like this around. But a law firm promoting that will discount its prices? Sacrebleu! De telles choses ne sont pas faites. Such things are not done. Now, truth be told, you could probably go into Sherin & Lodgen… or darn near any other law firm… and negotiate a 15 percent discount off of standard rates and not even break a sweat. Especially given the current economy. But reputable, non-ambulance-chasing law firms don’t ever talk openly about discounting and they certainly don’t issue a press release about it. Someone call the ethics secti...
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