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Showing posts with the label Sheila Johnson

Nationwide Cause Marketing with Twitter

Mash up a telethon, the nationwide live showing of an earnest documentary film about three women fighting poverty in their respective countries, CARE , ONE, Fathom, and Twitter, and what do you get? We've seen local and regional Tweet-a-Thons, but this will apparently be the first-ever nationwide sponsored Tweet-a-Thon. From Tuesday, March 3 to Thursday March 5 when you Twitter with the phrase “#apowerfulnoise” in your Tweet, National CineMedia Fathom will make a $0.10 donation per CARE, up to 5 0,000  tweets, a rather modest $5,000.  The event culminates on Thursday, March 5 with the showing of the film “A Powerful Noise” at 450 movie theaters across the United States . The film will be followed by a live panel discussion that includes the likes of Christy Turlington Burns, Nicholas Kristof, Dr Helene Gayle, Madeleine Albricht, and Natalie Portman. You can submit a question to the panel here . The documentary was produced by Sheila Johnson, a Global Ambassador for CARE, an...