Cause Marketing

Einstein supposedly said that compound interest was the eight wonder of the world, or the gateway to the fifth dimension, or the sixth sense, or the seventh law of thermodynamics, or something like that. I say supposedly because Snopes.com is dubious. Regardless, for causes the goal cause marketers ought to aspire to is the point at which you earn income even on nights and weekends. That’s what’s happening in this effort from Nestle benefiting the Girl Scouts of the USA . This is almost certainly some sort of licensing agreement whereby Nestle pays the GSUSA a fee to use their logo on the package. The Girl Scouts sell several flavors of cookies that are, like this particular Nestle Crunch bar, peanut-flavored. If you’re on the receiving end of a licensing fee, it can seem like a windfall. The GSUSA doesn’t have to line up manufactures to make the candy. Individual Scouts don’t have to sell them. The nonprofit has no distribution hassles. It may not even bother issuing a press releas...