More is More This ad for Firedog Across America ran in the local newspaper last month. In the campaign people are invited to submit an essay that describes how a local firehouse has been a service to the community. Firedog is the digital technology services division of electronics retailer Circuit City. Ten firehouses will receive donations of $20,000 each and an additional $100,000 grand prize will go to the winning firehouse. The person who submits the winning essay for each of the 10 finalist will receive a “$10,000 tech makeover from Firedog.” Once the ten finalists are determined, they will be posted at firedog.com where people can vote for their favorite entry. Over the course of 16 days each vote is worth $1 to that firehouse, although the total amount for all the firehouses is capped at $250,000, no matter how many ballots are cast. I like the $10,000 inducement to get people to nominate a local firehouse. That all but guarantees responses. But what caught my eye was the dona...
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